How to create a blog content strategy what 4 years of. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. Learn how to create a strategy and plan execution with this detailed walkthrough by ian lurie. Content strategy is the discipline responsible for satisfying business requirements through content creation and. Your content strategy defines how an organization or project will use content to achieve its objectives and meet its users needs. As kristina halvorson and melissa rach write in content strategy for the web. Share it as a live link, present it as a slideshow or download it. Even if youre not the one creating, it definitely crosses your mind. This class is mandatory for all users before receiving access privileges. Why you are creating content, who you are helping, and how you will help them in a. In the space of a few chapters, she had changed our field forever, for the better. Great content helps in creating amazing marketing campaigns.
How to create a killer content strategy for your new blog. Content strategy refers to the planning, development, and management of contentwritten or in other media. The first step in your content marketing strategy process. Content strategy is part of most content marketing strategies. Your goto guide to creating ridiculously good content.
How to craft an effective social media content strategy. Havlorson added that content marketing is a tactic and web management teams need to consider content strategically. Understand content strategy and its business value. The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences.
This is the goto handbook for creating an effective content strategy. See content strategy and its business value explained in plain language. To be effective at content marketing, it is essential to have a documented content marketing strategy. When everyone understands the value of the story of how your product connects to customers, more internal stakeholders will want to tell that story. At its core, your content marketing strategy is your why. Creating a content marketing strategy for your website. If your website content is out of date, offbrand, an. Ill increase the quality of leads by providing valuable content that builds trust.
Certainly having a content strategy is better than not having one. Advance praise for content strategy for the web, second edition. Weve all heard the maxim content is king over and over. The term has been particularly common in web development since the late 1990s. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Content strategy is not about how writing, it is managing process of creating, distribution and promotion of. How to build a content marketing strategy youll actually. But creating and caring for meaningful content is far more complicated than were often willing to acknowledge. Content marketing strategy, content strategy, and content plan. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. This second edition retains all that was wonderful in the first book, while.
Content strategy for the web, second edition book oreilly. How to create a killer content strategy for your new blog coschedule toggle navigation blog. Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy keyword or otherwise, and then actually producing it. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. How to create a content marketing strategy in 7 easy steps. Content strategy for the web by kristina halvorson goodreads. How to create a content marketing strategy in 2020 free.
Aug 28, 2012 creating a content marketing strategy for your website. Just click the link below to grab a downloadable version of the template. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. Creating a content marketing strategy is more than simply making content and putting it online. Oct 14, 2017 theres one more benefit to your content strategy. Then you evaluated content as a way to fulfill that need.
There are many different types of content you can create for your brand. Excerpted from content strategy for the web by kristina halvorson and melissa rach. Buzzsumo helps you find the most shared content on the web, for specific topics, in the last few hours or months. It should also provide a broad outline of the content creation process how your organization plans to ideate, produce. And it ends with a clear explanation and idea of why each aspect matters. It reiterates that your strategy helps you to identify what already exists, what should be created. Download this content marketing strategy template for yourself. Check out these tools that can help you become a content curation pro. Content strategy refers to the effective and indepth planning, development, and management of content. We help companies create and implement strategy for content design, delivery, and governance.
Its one of those books that youll want to read covertocover to get the big picture, and then reread, scissors inhand well, evernote, to pluck. Marketers used to create content only when it suited their companys. Mar 15, 2017 with a simple blog content strategy, though, you can easily drive maximum results in a minimal amount of time. How to build a content marketing strategy youll actually use. The goal of the template was to help our clients understand the building blocks of a successful web strategy and reduce the confusion that comes. How to create a winning content marketing strategy in 7. Align your style with your brands personality your strategy document is also a good place to write down or refresh your brand, style, and voice guidelines. How to create a content strategy for the web 2018 beginners guide. Creating a content marketing strategy starts with understanding how you want your brands content marketing to work. What does the company want to accomplish in the next 612 months.
This would be written down or in other forms of media. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. The term is particularly common in web development since the late 1990s, and the importance of content has become more and more key and crucial every year since then. This kind of impact only comes from having a solid social media content strategy. In addition, most content creation processes involve thorough rounds of edits with other stakeholders before content is ready for. The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. If you do social media strategy, you have to know content strategy if a management consultant and a website copy writer got married, then content strategy for the web would be their first child.
Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. And ultimately, you planned to create that content. Discover the processes and people behind a successful content strategy. So, before you create any content, there are several strategic concerns that need to be considered, including. The web strategy planning template is our flagship piece of content here at bluewire media and was cocreated with david meerman scott the bestselling author of the new rules of marketing and pr. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. Content strategy for the web, 2nd edition halvorson, kristina on. O p ick any day of the week and theres one thing on every inbound marketers todo list. Vitals copywriting services can make your voice heard through web copy, blogs, pr, calltoaction strategies, whitepapers, ebooks, conversion strategies, branding and more.
Click here to download the content strategy template. If you dont take anything else away from this article, take away goalsetting. Note that a content audit is often confused with a content strategy, but really its only one part of building an effective strategy. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. How to create a content strategy in only 652 steps.
If youd like to use this method as a foundation for your next content marketing strategy, youre totally welcome to grab the template. Have some time on your hands and want to figure out how to create clearer, more strategic visual content on instagram. A strong content strategy boils down to creating the right type of content for your target audience. Top copywriting services and strong content strategy create attraction, action and conversion.
Content marketing for the web creates organic traffic, but it requires a sound strategy. It can be so easy to get caught up in the what, how and where of content. Download our 16page guide to learn what questions to ask and how to develop your strategy. Its a tough situation, because youve been doing content marketing with your gut this whole time, and now youre being asked to put all that into a. Oct 24, 2018 10 content curation tools and software. Content strategy content marketing strategy web content. Theres strategy, calendaring, audits, execution and then a host of little things like proofreading and editing. How to write a content marketing strategy w template. Once you define your strategy and goals, you can create a culture of content throughout your organization. If youre looking for a deeper dive, check out this guide from distilled and this more seofocused one from everett sizemore. Content strategy for the web voices that matter halvorson, kristina isbn. Download it once and read it on your kindle device, pc, phones or tablets. Content strategy for the web, 2nd edition semantic scholar. An experienced content strategist will develop a content strategy which ensures your content will drive traffic effectively.
A development guide home blog content marketing content strategy. Well show you the basic steps of a content audit here. How to develop a web strategy from scratch stepbystep. A content marketing strategy should be a highlevel roadmap detailing your target audience, goals and key performance indicators kpis for your content, and how those goals align to the needs of the broader business. Content strategy for the web, 2nd edition peachpit. Content strategy template is a significant tool for you to plan your content in the most efficacious manner. If you create web pages, blog posts, videos or other types of content online, you are considered a publisher. For organizations all over the world, content strategy for the web is the goto content strategy handbook. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content. Messy, unpolished copywriting makes even a beautiful site look sloppy. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and.
The content strategy template walks you through researching and writing up the three key elements of a content strategy. Halvorson, has noted, content marketing is a term made popular by joe pulizzi and ann handley, and my ongoing concern about content is that you cant create it without strategy. What follows is an exploration of exactly which elements our team determined a successful plan must include to drive results, empowering you to create your own documented content. Platforms like storychief help you meet your end goal, where you can create content and collaborate before distributing and tracking performance. For organizations all over the world, content strategy for the web is the goto. Make smarter, achievable decisions about what content to create and how. Platforms like storychief help you meet your end goal, where you can create content and collaborate. Headquartered in minneapolis, minnesota, brain traffic serves clients worldwide.
Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing. This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. These patterns are the essence of content strategy. It also shares content best practices so you can get your next website redesign right, on time and on budget.334 11 1555 1600 1509 958 697 948 123 1580 1238 482 1393 893 1375 1060 226 57 639 797 190 291 1584 537 764 1150 920 1068 647 1038 62 546 861 1102 863 939 359 355